FHI 360

Sector: Global Health & Advocacy
Role: Communications Consultant · 2-year engagement
Deliverables: Campaign Messaging · Content Strategy · Social Media Management · Multi-language Resources · Policy Narrative · Brand Voice Development

Case Study 3

THE CHALLENGE

Women and girls remain chronically underrepresented in global nutrition policy — not because the science is weak, but because the story hasn't been told with enough clarity, urgency, or reach to move decision-makers to act. FHI 360 needed a communications partner who could translate complex nutritional science and gender equity research into advocacy content that worked across channels, audiences, and languages — and who could hold their own alongside a major institutional partner like Weber Shandwick.

THE WORK

Supporting both 1,000 Days and the Gender Nutrition Gap initiative during a two-year consultancy, I served as a senior communications partner for two of FHI 360’s highest-profile global health campaigns.

THE OUTCOME

The Gender Nutrition Gap Action Agenda launched successfully with a cohesive suite of materials — from executive policy briefs to multilingual social assets — enabling partners to advocate with one unified voice.

More than a report launch, it became an advocacy movement, translating a complex, evidence-based agenda into clear, compelling messages for both broad audiences and policymakers. Each piece led with human impact, grounded claims in science, and turned evidence into actionable calls to action.

KEY METRICS

  • Combined social audience: 183,000+ followers across platforms

  • #March4Nutrition campaign: 20,480 impressions · 852 engagements · 4.1% engagement rate

  • Gender Nutrition Gap LinkedIn engagement rate: 7.1%

  • Resources developed in multiple languages for international advocacy deployment

  • Created blog content translating the critical science of early childhood nutrition into accessible, shareable narratives. I developed resource guides and built social media toolkits for National Breastfeeding Awareness Month — materials that advocacy partners and organizations could activate immediately, in their own channels, in their own voices. Month over month, I managed content across X (Twitter), Facebook, LinkedIn, and Instagram, maintaining message consistency and audience momentum.

  • Partnered with Weber Shandwick to develop the core narrative and messaging framework for the initiative's Action Agenda launch — a global framework of concrete actions to advance women's and girls' rights, gender equality, and nutritional outcomes. I crafted the brand voice, built the visual identity narrative, and developed a bold yet credible launch story that resonated across the global nutrition and policy space. My work included:

    • Launch blogs capturing key themes and positioning the Action Agenda as both scientifically grounded and politically actionable

    • Advocacy resources developed in multiple languages to extend reach across geographies and stakeholder communities

    • Social media channel management throughout the campaign period

In Their Words

Her support in the launch of the Gender Nutrition Gap platform is a prime example — Nola crafted a distinct brand voice, built a visual identity, and developed a bold yet credible narrative that resonated widely in the global nutrition space. What sets Nola apart is her rare combination of strategic thinking and creative execution."

- Solianna Meaza, Director of Global Policy and Advocacy, FHI 360

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