Sight and Life

Sector: Global Health · Nutrition Science · Institutional Communications
Role: Communications Consultant · 5-year engagement
Deliverables: Full Communications Strategy · Annual Reports · Webinar Program · Podcast Launch · 35th Anniversary Campaign · Website Development · Internal Communications Leadership

Case Study 2

THE CHALLENGE

Sight and Life is one of the world's most respected nutrition science organizations, backed by over 35 years of science, and that complex story needed to be told. The organization needed a communications strategy, narrative, and framework built from scratch.

THE WORK

Designed and implemented the organization’s communications strategy end-to-end across digital, editorial, event, and stakeholder channels. Over five years, developed the frameworks, systems, and content needed to bring that strategy to life. Throughout, measured and managed a communications plan that supported organizational growth and enabled a globally distributed team to speak with one consistent voice.

THE OUTCOME

Over five years, Sight and Life evolved from ad hoc communications into a fully realized, strategically coherent program, with the systems, content, and stakeholder infrastructure needed to sustain and expand its international presence. The team functioned as a cohesive global unit, supported by the communications tools and alignment required to match its ambitions.

KEY METRICS

  • Years as lead communications consultant: 5

  • Webinars produced and managed: 10

  • Annual report editions supported: 5

  • Brain Food podcast episodes : 3

  • Social platforms grown: X · LinkedIn · Instagram

  • Events organized: 12

  • Built from the Ground Up
    Designed the organization's full communications plan from scratch, spanning digital, editorial, event, and stakeholder channels. Established the systems, cadences, and messaging frameworks that gave the team clarity on how to communicate — and the confidence that what they put into the world reflected the quality of their science. Streamlined both internal and external communications processes across the organization, end-to-end.

  • Played a central role in developing Sight and Life's new website — from content architecture and messaging to ensuring the digital presence matched the credibility and mission of the organization.

  • Supported the development of Sight and Life's annual publication across multiple editions — ensuring complex research was translated into a format that was both scientifically credible and genuinely readable for a broad international audience.

  • Designed and managed the webinar program, working with international stakeholders to prepare speakers, align messaging, and create collaborative advocacy moments where diverse institutional voices could advance a single, coordinated position on global nutrition.

  • Supported the launch of Brain Food — a podcast built to address the growing demand for evidence-based, concise, and trusted nutrition information, bringing Sight and Life's science to a new audience in a format built for how people consume content today.

  • Managed international communications across a globally distributed team. Hosted and ran monthly all-team meetings and organized annual team-building events — creating the internal cohesion that makes consistent external communications possible.

  • Developed and managed an innovation pitch competition for new ideas in global health — extending Sight and Life's reach into emerging research communities and surfacing the next generation of nutrition science voices.

  • Organized and led the communications for Sight and Life's 35th anniversary — a milestone that called for something more than a press release. The campaign centered on a special commemorative publication and coordinated social campaign that honored the organization's history while positioning it for the next chapter of its impact.

In Their Words

"Nola led the communications strategy at Sight and Life and streamlined internal and external communications processes and delivery across the organization. She played an important role in developing a new website, organizing numerous successful events, writing our annual reports, and developing content to further our mission. She also grew our social media platforms through engaging digital content. She is an excellent writer with a creative approach to developing and tailoring our marketing materials — and the depth of her skill set goes even further."

- Yosra Tekaya, Head of Finance and Operations, Leadership Team, Sight and Life

Let’s Write Your Story.

Tell Me More